I’ve said it before, I’ll say it again. Never underestimate the obsessive nature of:
- A Disney Fan
- A Runner
- A Runner who is a Disney Fan
The Dumbo Double Dare sold out today in less than an hour. Much less than an hour, actually. Forty-two minutes to be exact.
With Disneyland only hosting two runDisney events, and only one “Challenge” event in the course of a year, it’s no wonder that they sell out so incredibly quickly.
And they’ve found a new and exciting way to capitalize on that demand. Fans of runDisney noticed that a new event had quietly been added to the runDisney website this week:
You know, that sounds a lot like the extremely popular runDisney Meet Ups initially offered as a perk for those fast enough to get an email to runDisney milliseconds before everyone else at a time announced by surprise via Twitter and the Disney Parks Blog.
Gasp! They monetized the Meet Ups?
Of course they did. I’m not sure why people are so surprised. There was obviously a rabid interest in participating in these events – people crashed the Disney Parks Blog repeatedly. Facebook fights broke out over who should or should not be allowed to attend. It was ugly. And nothing runDisney did seemed to satisfy people – they invited bloggers to this social media event – that was ‘unfair’, they added more spots – it wasn’t enough, they didn’t offer a Meet Up at all during Marathon Weekend – people were outraged that they runDisney had wasted their time by not announcing that they weren’t holding a Meet Up, therefore keeping them captive at their computers all day. And besides, how dare they start charging for the Meet Up? Who is going to pay for that?
I mean, really.
Do I think it’s kind of a bummer that this free thing is now gone? Sure, it was neat. Am I surprised or angry? Of course not. I thought runDisney did a great job in organizing an event that cost them money every time they did it and I thought it was really cool that they did it. But come on. Do you honestly think the event is going to be worse now that they’ve paired with Runner’s World, the premiere running magazine in America, and now that they will be working with a self-sustaining, event specific budget?
All runDisney owes us is the race that we pay for. Everything else is magical gravy.
Happy running, everyone!